NEW YORK (AP) — Shoppers scoured for deals online on Cyber Monday, delivering strong sales for retailers and capping a five-day spending spree that kicked off on Thanksgiving.

Adobe Analytics reported that as of 6:30 p.m. EST on Monday, consumers had already spent $9.1 billion online for Cyber Monday, up 4.5 percent from the same day a year ago.

Adobe expects that when the final tally is in, consumers will spend between $13.9 billion and $14.2 billion for the day, making Cyber Monday the biggest online shopping day of the year— and setting records for that day.

Online spending was expected to peak between 8 p.m. and 10 p.m. local time, with $16 million to pass through online shopping carts every minute nationwide, Adobe said.

Electronics and apparel led the charge for Cyber Monday, Adobe reported.

The sales results are in line with Adobe Analytics prediction of $14.2 billion online Monday, or 6.3 percent more than in 2024.

Consumers already spent $11.8 billion online during Black Friday, $6.4 billion on Thanksgiving Day and another $11.8 billion over the weekend — exceeding Adobe’s forecasts.

Adobe said that it expects the five-day weekend to drive 17.2 percent of overall online sales this season, at $43.7 billion, up 6.3 percent compared with the year-ago period.

Researchers say purchases made across Cyber Week — the five major shopping days between Thanksgiving and Cyber Monday — provide a strong indication of how much shoppers are willing to spend for the holidays.

“Cyber Week is off to a strong start,” said Vivek Pandya, lead analyst at Adobe Digital Insights. “Discounts are set to remain elevated through Cyber Monday, which we expect will remain the biggest online shopping day of the season and year.”

Software company Salesforce — which tracks digital spending from a range of retailers, including grocers — reported that Cyber Monday was off to a “strong start,” with global online sales as of noon EST reaching $17.3 billion, up 5.3 percent from last year. It said that the number of online orders was unchanged from a year ago.

Salesforce said online sales in the United States hit $3.4 billion, or up 2.6 percent, on Cyber Monday during the same time frame. Online orders declined by 1 percent from a year ago.