NEW YORK (AP) — Just months after announcing plans to split into two companies, Warner Bros. Discovery has signaled that it may be open to a sale of its business.

In an announcement this week, the entertainment giant said it had initiated a review of “strategic alternatives” in light of “unsolicited interest” it had received from multiple parties for both the entire company and Warner Bros specifically.

Warner Bros. Discovery did not specify where that interest was coming from, and a spokesperson said the company couldn’t share additional information when reached by The Associated Press. Yet its review arrives after growing reports of Skydance-owned Paramount looking to make a bid.

Citing anonymous sources familiar with the matter, The Wall Street Journal recently reported that Paramount approached Warner about a potential majority-cash offer in late September, and that Warner Chief Executive David Zaslav had rebuffed those first overtures. The AP reached out to Paramount for a statement.

In June, Warner Bros. Discovery outlined plans for HBO and HBO Max, as well as Warner Bros. Television, Warner Bros. Motion Picture Group and DC Studios, to become part of a new streaming and studios company, while its networks such as CNN, Discovery and TNT Sports and digital products such as the Discovery+ streaming service and Bleacher Report would make up a separate cable counterpart.

Warner expected the split to be complete by mid-2026 and said that continuing to advance the separation was still among the options it’s now considering.

“We took the bold step of preparing to separate the Company into two distinct, leading media companies, Warner Bros. and Discovery Global, because we strongly believed this was the best path forward,” Zaslav said in a statement. Still, he added, “it’s no surprise that the significant value of our portfolio is receiving increased recognition by others in the market.”