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Consumer brands prune their offerings to concentrate on best-selling products
NEW YORK (AP) — How much choice is too much? Apparently for Coca-Cola, it's about 400 different types of drinks. That's why the beverage company recently decided to discontinue half of them, shedding brands such as Tab, Zico coconut water, Diet Coke Fiesty Cherry and Odwalla juices, but still leaving about 200 others to choose [...]