American Eagle says its shares rose due to Sydney Sweeney ads attracting new customers
After American Eagle rolled out its new ad campaign starring 27-year-old actor Sydney Sweeney over the summer, the fall denim campaign sparked a debate about race, Western beauty standards and the backlash to “woke” American politics and culture. Reactions centered on ads that used the word “genes” instead of “jeans” featuring the blonde-haired, blue-eyed actor [...]