NEW YORK (AP) — OpenAI is partnering with Walmart to let shoppers make purchases directly within ChatGPT, furthering the artificial intelligence company’s push to turn its chatbot into a virtual merchant as it seeks to boost revenue.

In an announcement, Walmart said the new offering will give customers the option to “simply chat and buy.” That means the retailer’s products would be available through instant checkout in ChatGPT, allowing users to buy anything from meal ingredients and household items to other goods they might be discussing with the chatbot.

“For many years now, eCommerce shopping experiences have consisted of a search bar and a long list of item responses,” Walmart CEO Doug McMillon said in a prepared statement. “That is about to change.”

Sam Altman, cofounder and CEO of OpenAI, added that the partnership would “make everyday purchases a little simpler.”

The companies didn’t immediately specify when ChatGPT users would be able to start purchasing Walmart products within the platform. The announcement from Walmart just noted that the offering would be available “soon.”

The partnership marks OpenAI’s latest expansion into online commerce. The company recently has launched similar offerings for Shopify and Etsy sellers.

Separately, Walmart has worked to boost its own integration of AI across operations and its consumer-facing offerings in recent years. The Bentonville, Ark.-based company pointed to its AI shopping assistant named Sparky, as well as other uses of AI technology in product catalogues and customer care for both Walmart and Sam’s Club. Members of Sam’s Club, which is owned by Walmart, also will be able to shop through the coming ChatGPT offering.