NEW YORK (AP) — Retailers are forecast to reduce or delay plans to hire seasonal workers who pack orders at distribution centers, serve shoppers at stores and build holiday displays during the biggest selling season of the year.
American Christmas LLC, which creates elaborate holiday installations for commercial properties such as New York’s Rockefeller Center and Radio City Music Hall, plans to hire 220 temporary workers and is ramping up recruitment nearly two months later than usual, CEO Dan Casterella said. Last year, it took on 300 people during its busy period.
The company said it wants to offset its tariff bill, which Casterella expects to be as big as $1.5 million this year, more than double last year’s $600,000.
“The issue is if you overstaff and then you underperform, it’s too late,” Casterella said. “I think everyone’s more mindful now than ever.”
Online retailer Amazon Inc. earlier this week said it intends to hire 250,000 full-, part-time and seasonal workers for the shopping period, the same level as a year ago.
Job placement firm Challenger, Gray & Christmas forecasts overall holiday hiring for the last three months of the year will likely fall under 500,000 positions.
That’s fewer than last year’s 543,000 level and also marks the smallest seasonal gain in 16 years when retailers hired 495,800 temporary workers, the firm said.
Among other companies cutting holiday payrolls: Radial, an e-commerce company that powers deliveries for approximately 120 companies such as Lands’ End and Cole Haan and operates 20 fulfillment sites.
It plans to hire 6,500 workers, fewer than last year’s 7,000, and is waiting until the last minute to ramp up hiring for some of its clients, Chief Human Resources Officer Sabrina Wnorowski said.
Reynoldsburg-based Bath & Body Works said it plans to hire 32,000 workers, below the 32,700 it hired a year ago.
“We saw real strong signals that there’s been a cooling in the labor market, even beyond what our expectations were in the first nine months of the year,” Challenger’s Senior Vice President Andy Challenger said.
Challenger also noted companies are using artificial intelligence bots to replace some workers, particularly those working in call centers. He said he’s also seeing companies hiring workers closer to when they need them.
The list of companies staying mum about their specific holiday hiring goals keeps growing. Target Corp., UPS and Macy’s are declining to offer figures, a departure from years past.
Retailers’ hiring plans typically mark the first clues to what’s in store for the holiday shopping season and come as the job market has lost momentum this year.
The Labor Department reported in early September that employers — companies, government agencies and nonprofits — added 22,000 jobs in August, down from 79,000 in July and below the 80,000 that economists had expected.
The government shutdown, which started Oct. 1 and has delayed the release of economic reports, could worsen the job picture.
Analysts will be closely monitoring the shutdown’s impact on spending.
For now, many retailers say that consumers, while resilient, are selective.
Analysts said they will also be watching how shoppers will react to price increases as a result of high tariff costs in the next few months.
Given an economic slowdown, holiday spending growth is expected to be smaller than a year ago, according to several forecasts.
Mastercard SpendingPulse, which tracks spending across all payment methods, including cash, predicts that holiday sales will be up 3.6 percent from Nov. 1 through Dec. 24. That compares with a 4.1 percent increase last year.
Deloitte Services LP forecasts holiday retail sales to be up between 2.9 percent to 3.4 percent from Nov. 1 through Jan. 31. That compares with 4.2 percent last year.
Adobe expects online sales to hit $253.4 billion from Nov. 1 to Dec. 31, representing a 5.3 percent growth. That’s solid growth, though it’s smaller than last year’s 8.7 percent growth.
Companies are increasingly wanting to hire workers closer to when they need them, analysts said.
“In today’s environment, brands are really looking for us to be agile,” Radial’s Wnorowski said.
So for some of its clients, Radial will now be hiring two weeks before Thanksgiving weekend, the traditional start for the season, instead of four weeks before the kickoff.
Radial is also training holiday hires faster with new technology that’s simplifying their tasks. It used to take a couple of days to train a worker, but now it only takes a couple of hours, she said.
Target will offer current workers additional hours and then will tap into a separate pool of workers — 43,000 — who pick up shifts.
The Minneapolis-based company also hires seasonal workers across its nearly 2,000 stores and more than 60 distribution facilities to meet demand, it said.
For the past few years, Walmart, the nation’s largest private employer, has been offering its workers extra hours available during the holidays, a Walmart spokesperson said, noting it’s worked well and the feedback from customers and workers has been “overwhelmingly positive.”
The Bentonville, Ark.-based retailer said there may be some seasonal hiring on a store-by-store basis, but most locations will dole out those hours to current workers.
Waiting until the last minute to hire could mean a scramble to find talent, but companies say that with the slowing economy, they don’t anticipate having a difficult time finding workers.
The temporary halt of the release of economic reports, meanwhile, leaves retailers in the dark about sales forecasts and the workers they may need.