NEW YORK (AP) — While music is being streamed more than ever, the growth of music streaming is slowing, according to Luminate’s 2025 Midyear Report. Music streams continued to grow globally and in the United States in the first half of 2025, according to the report.
Global audio streams reached 2.5 trillion in the first half of 2025 — up from 2.29 trillion in the same period last year. In the U.S., on-demand audio streams grew to 696.6 billion in 2025, compared to 665.8 billion in 2024.
Even though more music is being streamed than ever before, compared to past years, the rate of growth is slowing down, however.
Last year, U.S. and global on-demand audio streams grew 8 percent and 15.1 percent, respectively. So far this year, those numbers have dropped to 4.6 percent and 10.3 percent.
In the U.S., streaming accounts for 92 percent of all music consumption.
On-demand streams were up in 2025 as physical and digital album sales dropped.
What people are listening to is also changing. In the U.S., there’s been a resurgence in Christian music and “recession pop,” according to the report. R&B/hip-hop remains the most popular genre in terms of on-demand audio streaming volume, followed by rock, pop, country and Latin. The same was true in 2024.
The highest-growth genres include rock, followed by Latin, country and Christian/gospel music. Though streams of new music are slightly down, new Christian/gospel music has defied that trend, said Jaime Marconette, Luminate’s VP of music insights and industry relations.