San Francisco-based online men’s retailer and outdoor lifestyle guide Huckberry plans to set up fulfillment operations in southeast Columbus near Rickenbacker International Airport, Columbus 2020 announced this week.

The move into central Ohio marks the northern California firm’s first development outside of the Golden State and plunges a $240,000 investment into the local economy.

The expansion comes as the company works to centralize warehouse operations and its finance/accounting and customer experience/fraud departments.

The new Columbus piece will center on fulfillment and logistics operations. An expected 158 jobs are expected to be added by year’s end, a press release detailed.

The investment is expected to cover employee training and machinery and equipment purchases.

“We couldn’t be any more excited for Huckberry’s future in Columbus,” said Richard Greiner, one of the company’s cofounders. “I grew up in Solon, so I know firsthand that Columbus is one of the leading retail markets in the country.

“(It’s) also in a prime location for distribution to much of our audience, which combined with its experienced and vibrant workforce, made this decision a no brainer for us.”

Huckberry, which went live in 2011, offers versatile apparel that blends performance and fashion.

The retailer-online magazine is known for its carefully curated, weekly selections of products and experiences gathered from urban and outdoor lifestyle brands.

Huckberry recently collaborated with Wilco’s Jeff Tweedy on a travel guide and exclusive Wilco merchandise.

Its in-house brands include American-made Flint & Tinder and Myles.

“We already have strong relationships with top retailers and key suppliers, and many of them provided counsel during our location decision and encouraged us to look at Columbus,” Greiner said. “And yes, we’re hiring!”

In a prepared statement, Columbus Mayor Andrew Ginther welcomed the new firm to city’s southeast transportation corridor.

“Columbus is home to a growing number of young and rising retail brands and we’re excited to add Huckberry to that list,” he said.

The city has partnered with Columbus 2020 to generate opportunity and build capacity for economic growth across the 11-county central Ohio region.

The mission is funded by more than 300 private organizations, local governments, academic institutions and JobsOhio.

By | 2016-10-21T12:01:23+00:00 Thursday, October 20, 2016|